Wie man sich im Silicon Valley bewirbt
August 15th, 2006Ich dachte ja (Asche auf mein Haupt), dass Guy Kawasaki nur ein paar Phrasen und Platitüden zum Thema Everything You Wanted to Know About Getting a Job in Silicon Valley But Didn’t Know Who to Ask von sich gibt. Aber das ist schon sehr lehrreich, was er da an Tipps für eine Bewerbung ‘im Valley’ zusammenträgt. Ein kleiner (allerdings quellenreiner) Mashup:
Zum Beispiel zu dem Punkt, wer einem im Bewerbungsgespräch so alles begegnen kann:
Stereotype: Wunderkind
Description: Dropped out of Stanford while getting an advanced degree. Scored 1600 on the SAT. Still a virgin. Needs a regression equation to buy a pack of gum. On his way to being farmed out (that is, made CTO), but he doesn’t know it yet.
Oder auch:
Stereotype: Mr. CPG
Description: Brought in by the wunderkinds to fix marketing even though they think the company’s gizmo is so cool that it doesn’t need marketing. Can’t do a demo of the product but believes that everything is a consumer packaged good. MBA. Worked for five years for Playtex marketing tampons. Leases a Cadillac.
Key Question: What do you think of Kotler’s Four Ps of marketing?
Key Answer: They are still important, but the Internet and online communities have made life much for complex for marketers. I’m glad you’re running that function here because I can learn a lot from you.
Am besten hat mir allerdings gefallen (und mich auch ein bißchen beruhigt):
Prepare five ways that you think the company could improve. If you are new to Silicon Valley, you’ll quickly learn something: We’re just as clueless as any other place on the face of this earth. Here the blind lead the blind, and in the valley of the blind, the one-eyed candidate is very attractive. All this means you should prepare five good ideas about what the company can do to improve its product, fix its marketing, and increase sales. When all the dust settles, it would be great if the interviewers remember you as ‘the guy with the good ideas’.
Unbedingt lesen, sehr witzig, sehr klug, sehr (leider) leicht übertragbar auf hiesige Verhältnisse.
Guy Kawasaki: Everything You Wanted to Know About Getting a Job in Silicon Valley But Didn’t Know Who to Ask